Flair Go, Flair Wizard, New Products at SCA Expo 2025

The enthusiasm was high at the Flair Espresso booth on the second day of the SCA Expo, and it is easy to see why, given that they have so many new products to show off this year. I had the chance to chat at length about the latest developments with Flair’s Head of E-commerce and B2C Marketing, Jeffrey Walcott, and Flair’s Product Guru, Charles Temkey.

First and foremost, they were eager to show off the Flair Go Espresso Maker, which we currently have undergoing testing at CoffeeGeek headquarters, followed by the Flair Wizard Milk Steamer, which will get a review process on CoffeeGeek later this summer once it begins shipping.

The Flair Go is unique in taking their already unique lever espresso brewer design, seen in the shape they launched with a decade ago (the original Kickstarter Flair lever machine and the Flair Signature) all the way up to the high end Flair 58+2. The Flair Go makes things even more travel-ready via a thoughtful folding design. Through a series of origami-like folds of the lever arm and tripod legs, the entire espresso experience can fold down into a travel container about the size of a small aerial drone case or professional camera cube.

According to Walcott and Temkey, they made this product for two reasons:

1. More people are wanting to get into espresso but already have a number of other kitchen accessories competing for limited counter space. This smaller design helps them make café-quality espresso and then easily put the device away in a drawer or cabinet until it’s time for the next shot.

2. Travelers who want to be able to pull tasty shots regardless of whether they’re holed up in a hotel room or deep in the woods, far from a specialty coffee shop.

I won’t steal Mark’s thunder with first impressions (CoffeeGeek’s First Look for the Flair Go is coming soon!) beyond saying that the fit and finish of the black model that I handled was excellent, with what felt like just the right amount of resistance when folding the pieces so as not to be floppy. 

Temkey also explained that they intentionally used silicone bushings in the joints of the legs to offer just a slight amount of flex to mimic the effect of shocks on an off-road vehicle; in other words, you can set the Flair Go on an uneven surface like a rock or a log and the legs will flex just enough to all make contact with the surface as you use the lever to build pressure and draw your shot. When one considers that the Go has all these travel-ready features and also comes with the same upgraded 6–12 bar pressure gauge found on their Flair Pro models, one can start to see their excitement about bringing this to market for just $199.

Next, Walcott and Temkey plied me with a tasty latte featuring milk steamed by the Flair Wizard Milk Steamer.

The Wizard is a milk steamer that heats up off of just about any standard cooktop heat element, building to a safe 3–4 bars of pressure for making barista-quality steam. The impressive thing about this steamer is that it manages to steam milk twice as fast with half as much incorporated water compared to most consumer models. Flair claims that its performance is comparable to commercial machines like La Marzocco and Slayer, at a much more approachable price point.

The Flair Wizard also ships with a 1-hole tip and a 3-hole tip, allowing users to choose the strength of the steam; a feature that will come in particularly handy for novice users who may not be ready for the full blast of steam the Wizard is capable of producing.

Flair is hoping that by introducing this steamer to their collection, they are removing another excuse for consumers who may be drawn to their espresso makers but have resisted because they want the ability to produce steamed milk beverages, not just pull a shot. The ability to steam 10 ounces (300 milliliters) of milk in just 20 seconds now makes the combination of a Flair espresso maker paired with the Wizard Milk Steamer a pretty compelling package not just for home baristas, but also for restaurants and cafés wanting to offer a unique espresso experience for their clientele.

When we get a test unit for review on CoffeeGeek, we will be putting all this to the test, but it really could be an interesting game changer because not only would it compliment the entire Flair lineup by offering a steamed and frothed milk solution, but it could also provide this “service” to other manual and espresso only devices, like the Nanopresso, the Superkop, or Odyssey Argos.

Back to the company’s lever machines, Flair mentioned that they’ve seen at least one 3-Michelin-star restaurant using a Flair espresso maker for tableside after-dinner espresso drinks, and that Intelligentsia’s Coffeebar in Seoul, Korea had lines running down the block when they offered lever-pulled shots from a Flair 58+2, which they acknowledged was partly due to the delicious shots and partly due to the novelty of the maker’s design and function.

We’ll have more to say about these exciting new devices and the new entry-level Flair Neo Flex espresso maker when we release hands-on reviews in the coming weeks.